Cooperative Blogging is something we have been putting together for a little while now. As you can see when you view the image in full size, the main goals of this type of blogging is to tackle key problems that many small business owners face. Those problems are:
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how …
Anthony Hall‘s insight:
With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing. However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.
As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.
Now, you don’t have to be a super SEO guru to get the benefits from it. Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.
Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.
Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.
There are plenty of places online you can learn the simple side of SEO for free. Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.
We are finally kicking off the first of many raffle-style giveaways. We found a great little online service to use for this purpose. You can find a link to the tool/service at the end of this post.
We are giving away 4 really good eBooks; perfect for the online marketer or anyone trying to get more traffic or followers online.
IMPORTANT NOTE: Even those who don’t win will have a chance to get these great prizes. We are an affiliate for a product known as Facebook Fastlane. We have the ability to provide a bonus to our friends who purchase Facebook Fastlane using our link. If you don’t win or do not want to participate in the giveaway, you can get the same awesome and information packed eBooks as a bonus when you buy Facebook Fastlane.
We have reviewed the product and we think it is a great resource for anyone or business trying to get more exposure and sales using facebook. The price is amazingly low for the amount of quality information Facebook Fastlane provides. However, the best part is, the makers of this product give a 60 day money back guarantee. So, even if you don’t find the product useful… get your money back and still keep the bonus as our gift to you for checking them out.
Visit http://handmade-marketing/fbfastlane to get more details about Facebook Fastlane and if you don’t win, you can use this link to get Facebook Fastlane and get the bonus of these 4 eBooks.
How Many Winners Will Be Picked?
There will be 3 winners chosen. Each will win the full package of 4 great resource filled eBooks.
How Do I Enter?
There are many ways in this giveaway to get entry points. The entry points or just like raffle tickets in a raffle. The more points you have, the better your odds are of being picked as a winner. There is at least one mandatory task you have to perform, but we make it easy to unlock the other things you can do to get entry points. The way to get started is just below… right here on this page.
I am going to tell you a little about the under-used over-looked power of press releases. A press release is one of the finest examples of marketing power available for 3 big reasons:
You can compete for high competition keywords
Search engines like news and press releases and so they give them a little more special attention compared to the ranking of websites. The trade-off is higher rankings over a shorter amount of time for press releases compared to long term rankings for webpages.
So in short, you can rank well for hard to get key terms, but the exposure is relatively short lived. There is a way to lengthen this exposure that I will get into later in this post.
With exposure comes traffic and if the press release is written with content relevant to your site or shop, then the traffic will be valuable targeted traffic. Remember, it’s better to have a few visitors that buy compared to many visitors that do not buy.
The real bonus to press releases is the backlinks it creates. Just one submitted press release can create a valuable backlink to your site or shop. In some cases, you can create anchor text backlinks back to your site or shop which increases the value of that backlink.
On top of that, press releases tend to get syndicated by other sites which means the backlink multiplies it’s value since that one link will turn into links from other sites. This has the potential to explode.
I have used this technique myself and have seen 3 press release submissions turn into 12 or more backlinks.
How To Create A Press Release
There are two basic options:
1) Have it written for you.
– or –
2) Write it yourself.
I am a fan of writing these myself. The reason for that is that I have intimate knowledge of what it is I am trying to promote and the formula for press release writing is fairly simple.
This was posted in the Etsy forums by us shortly after the Handmade Marketing shop was opened.
This is a handy trick for figuring out the best keywords to use for your shop items. I haven’t really seen anyone talk about this yet, but some of you may already know this trick.
It’s a keyword tool that is right under our noses!
Have you ever noticed that when you start typing in the Etsy search box that it tries to guess what you are looking for by giving you real-time term matches?
You can actually use this to your advantage. That key term matching is based on the commonly searched on keywords and phrases. As vendors, this helps with trying to know how to title, describe, and tag your items.
How Does This Help?
Knowing what words people use to find what they are looking for means that you can use those same words to describe your items. This can help you in two main ways:
1) Traffic – Naturally, if you are optimizing your listings using words that people search with, your items will have a better chance of showing up in the search results.
2) Relevancy – Sometimes vendors will use very few words to describe their items. While they may be extremely accurate, fewer words means less exposure.
Both of these are very closely tied together and the key to it is balance. You don’t want to use too few words and you don’t want to use too many and here is why:
Part of the reason we all work so hard to make sure the right keywords in the right places is not to just attract traffic, rather it is to attract “targeted” traffic.
I would rather have 8 visitors out of which 6 buy something than have 100 visitors out of which 2 buy something. Make sense?