This is a handy trick for figuring out the best keywords to use for your shop items. I haven’t really seen anyone talk about this yet, but some of you may already know this trick.
It’s a keyword tool that is right under our noses!
Have you ever noticed that when you start typing in the Etsy search box that it tries to guess what you are looking for by giving you real-time term matches?
You can actually use this to your advantage. That key term matching is based on the commonly searched on keywords and phrases. As vendors, this helps with trying to know how to title, describe, and tag your items.
How Does This Help?
Knowing what words people use to find what they are looking for means that you can use those same words to describe your items. This can help you in two main ways:
1) Traffic – Naturally, if you are optimizing your listings using words that people search with, your items will have a better chance of showing up in the search results.
2) Relevancy – Sometimes vendors will use very few words to describe their items. While they may be extremely accurate, fewer words means less exposure.
Both of these are very closely tied together and the key to it is balance. You don’t want to use too few words and you don’t want to use too many and here is why:
Part of the reason we all work so hard to make sure the right keywords in the right places is not to just attract traffic, rather it is to attract “targeted” traffic.
I would rather have 8 visitors out of which 6 buy something than have 100 visitors out of which 2 buy something. Make sense?