How does one apply branding when it comes to handmade marketing? Branding is one of the principles of salesmanship, meaning, you must sell yourself before attempting to sell your product. Branding is also a logo that differentiates one company from another. As promised in the last post, we will go in depth today and discuss both.
To answer the title of of this post, the brand comes before the product. Because we take the terms, product or brand, for granted and use them interchangeably, there is often confusion with new sellers trying to learn the ropes of marketing. When I write Crest on my shopping list, I mean Crest tooth paste, but the Crest brand carries many products. How many can you think of?
The brand is you and your story. If you can sell yourself, then you can sell most anything—handmade products or glow in the dark toilet paper. Branding is what drives your creative process. Ultimately, your story introduces your product. And if its a good plot, then your brand sells itself. Does this just sound like semantics to you? Perhaps a con job? It’s neither. Read more