Tag: marketing

Did You Know We Had A Split Personality?

Early Transformation Of Handmade 1x1.trans Did You Know We Had A Split Personality?Marketing

Yep!  That’s right.  Handmade Marketing (the brand) has a bit of a split personality.  When we first started out, the main focus was on those businesses that consisted of people who made things by hand and needed help marketing what they made.  After we got started, we noticed that a lot of the things we were talking about to people and sharing on the blog and social networks was information that worked for pretty much any type of marketing.

So, we decided to have a broader view and offer a broader coverage for business types that we would be addressing.  Things were going well for a while and then we joined forces with another up and coming marketing and social media expert named Juliana Crawley.  We decided to build a brand to address marketing in general in a very educational style.  So, we started Strategic Marketing EDU.  We invite you to come check it out whether you are a handmade business or not.  We have only just started, but we already have a couple of hangouts that we have done.  NOTE:  The first one had some audio problems, but the second and most recent one had much better sound.  We will be doing these regularly, so check back from time to time to see the new ones and join in when you can.

So, what does this mean for Handmade Marketing?

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What Is Holding Up Your Business?

I’ve b1x1.trans What Is Holding Up Your Business?een reminded several times this week of something that I already knew, but definitely needed to be refocused on. It is something that separates successful businesses from struggling businesses. It’s about foundation and goals. I listen to a lot of podcasts and read lots of business related material and it just so happens that a prevailing theme for this week has been about making sure that the purpose of what you are doing is kept in mind in everything that goes into the business. That includes the website, the messages, the advertisements, the images, the videos, and anything that has to do with your business. If the foundation is weak and the goals are not in place, then anything you build will tend to crumble, fail, and fall.

I have a philosophy that I follow that I lovingly refer to as, follow the why.  I come from a pretty solid background of problem solving; thanks to the type of work that I have done for many years now. The idea is pretty simple and very powerful. With anything that you do or any problem you come up against, if you follow the why, you can pretty much count on success. Whether it is solving a problem or working on some project, if you understand the purpose, you have the key to success.

I talked about this a little bit in a previous post: “Hanging Together By A Thread“.  The simplified success formula is:

HOW + WHY + ACTION = SUCCESS

An analogy I like to use is driving.  If we take the “WHY” out of the equation, we might have a map that shows us how to get to a destination and we have the action of driving to that destination, but why are we driving there?  What is the purpose or the reason.  Now we just wasted time, energy, and gas to get to somewhere that we had no reason to be.

The same thing can happen in business.  If we don’t have a clear purpose or a goal for our business, in other words, we don’t clearly know why we are in business, then we run the risk of wasting time, money, and energy on things we don’t need to do. Read more

The Curse Of Time Versus Money For Entrepreneurs

1x1.trans The Curse Of Time Versus Money For EntrepreneursWhen you are an entrepreneur, there is an everlasting battle being fought against cost.  Often times, small business owners and entrepreneurs focus on cost in terms of dollars and cents, but the overlook the costs in terms of time.  It is very important to recognize and respect the distinction.  I know in the beginning of my entrepreneurial journey, I searched long and hard for how to make a business work on a shoestring budget; even a zero budget.  Sure enough, if you seek, you shall find.  The problem is, in many cases when you eliminate a cost in dollars it increases the cost in time.  The most common example is doing things yourself as opposed to paying for someone else to do it for you; whatever “it” might be.

After you finish reading this post, you may be able to find money or resources you didn’t realize you had.  read carefully and at least consider the suggestions and ideas presented here and I am confident that you will be able to have more money to put towards your business and more time to spend on the things that matter most.

To keep things in terms of marketing and business, let’s look at SEO, for example.  SEO might seem to some to be some sort of magical skill that only techies or high-level marketing firms can handle and perform effectively.  The truth is, anyone can learn and implement SEO.  Here is where the cost comparison comes into play though.  You can either spend time to learn SEO and then spend time implementing it or you can pay someone for this service.  If you do it yourself, you are saving money, but the time being spent to perform SEO tasks is time that could have been spent focusing on the primary goals of your business.  So it comes down to the value you place on your personal time as well as the time being diverted from other things that need to be accomplished.

So, what are we to do? Read more

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Cooperative Blogging – New Product Being Developed By Handmade Marketing

1x1.trans Cooperative Blogging New Product Being Developed By Handmade Marketing

(Click on image to view full size)

 

Cooperative Blogging is something we have been putting together for a little while now.  As you can see when you view the image in full size, the main goals of this type of blogging is to tackle key problems that many small business owners face.  Those problems are:

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How To Put Google Analytics On Facebook

Sometimes it is handy to know how to put Google Analytics on Facebook. If you need a way to do this, this tutorial gives you a very simple way to do exactly that.

You will need two things in order to make this work:

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Giveaway – Social Media Info Blowout

W1x1.trans Giveaway Social Media Info Blowoute are finally kicking off the first of many raffle-style giveaways.  We found a great little online service  to use for this purpose.  You can find a link to the tool/service at the end of this post.

We are giving away 4 really good eBooks; perfect for the online marketer or anyone trying to get more traffic or followers online.

IMPORTANT NOTE: Even those who don’t win will have a chance to get these great prizes.  We are an affiliate for a product known as Facebook Fastlane. We have the ability to provide a bonus to our friends who purchase Facebook Fastlane using our link.  If you don’t win or do not want to participate in the giveaway, you can get the same awesome and information packed eBooks as a bonus when you buy Facebook Fastlane.

We have reviewed the product and we think it is a great resource for anyone or business trying to get more exposure and sales using facebook.  The price is amazingly low for the amount of quality information Facebook Fastlane provides.  However, the best part is, the makers of this product give a 60 day money back guarantee.  So, even if you don’t find the product useful… get your money back and still keep the bonus as our gift to you for checking them out.

Visit http://handmade-marketing/fbfastlane to get more details about Facebook Fastlane and if you don’t win, you can use this link to get Facebook Fastlane and get the bonus of these 4 eBooks.

How Many Winners Will Be Picked?

There will be 3 winners chosen.  Each will win the full package of 4 great resource filled eBooks.

How Do I Enter?

There are many ways in this giveaway to get entry points.  The entry points or just like raffle tickets in a raffle.  The more points you have, the better your odds are of being picked as a winner.  There is at least one mandatory task you have to perform, but we make it easy to unlock the other things you can do to get entry points.  The way to get started is just below… right here on this page.

 

a Rafflecopter giveaway

Yext “Reinvents The Local Business Listing” With New Rich Content Options

See on Scoop.itOnline Marketing Tips, Tricks, Trends, and How Tos
1x1.trans Yext Reinvents The Local Business Listing With New Rich Content Options

Location data platform and provider Yext has introduced a range of new data types and rich content into its PowerListing local data syndication product. The new offering is called PowerListings+ (Like Google+).

 

Anthony Hall‘s insight:

If you have a local business, you or your marketing person needs to see this.

See on searchengineland.com

Which came first, the product or the brand?

Part two:  An introductio1x1.trans Which came first, the product or the brand? n to selling yourself aka personal branding.

How does one apply branding when it comes to handmade marketing? Branding is one of the principles of salesmanship, meaning, you must sell yourself before attempting to sell your product. Branding is also a logo that differentiates one company from another.  As promised in the last post, we will go in depth today and discuss both.

To answer the title of of this post, the brand comes before the product. Because we take the terms, product or brand, for granted and use them interchangeably, there is often confusion with new sellers trying to learn the ropes of marketing.  When I write Crest on my shopping list, I mean Crest tooth paste, but the Crest brand carries many products. How many can you think of?

The brand is you and your story.  If you can sell yourself, then you can sell most anything—handmade products or glow in the dark toilet paper.  Branding is what drives your creative process. Ultimately, your story introduces your product.  And if its a good plot, then your brand sells itself. Does this just sound like semantics to you? Perhaps a con job?  It’s neither. Read more

“Create It and They Will Come” is Not a Good Handmade Business Plan

There’s no doubt that the internet has fundamentally changed and enhanced marketing methods in the handmade business niche.  Yet, many who still rely on conventional marketing methods may be missing out on increased visibility and profits.  Full-time artisans, already experienced in business, understand that sound management and internet marketing are the foundation to a wider audience resulting  in sales and increased profits.

At best, outsourcing the mundane non creative functions of the handmade business comes with financial success, allowing full-time creation of product-if that’s what is desired.  At worst, learning the basics of handmade marketing, living in the handmade niche, and becoming the dreaded sales person, can leave them short on time for product creation.  Upon eventual success, the handmade artisan will gain valuable business acumen needed for a stable career.

Business Myths and Misquotes

Business basics don’t always come natural, but lucky for us, there are coaches, books and websites to the rescue.  As humans, we are not immune to internalizing common myths the throw us off our path.  It’s time to put those tall tales to bed.  If you are still relying on that old idiom “build it and they will come,” and it various illogical versions,  lets first prove it wrong.

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Social Media Links Contest – Win 100 Links!

1x1.trans Social Media Links Contest Win 100 Links!Hello vendors, shop owners, small business owners, and online business persons!

Right now you have the chance to win 100 free Social Media links which can be pointed to your online stores, blogs, and websites.  We are running a contest that ends November 30th at midnight (EST).

Go here to check it out:  http://handmade-marketing/linkscontest

Who Cares?

You should!  Backlinks are important in your online marketing efforts.  Some of you may have been scared away from backlinking because of all the changes that Google and other search engines have made.

Actually, the search engines are making it better.  They have made it so that quality backlinks receive the most search engine love.  It used to be that you could blast a website with a bunch of any kind of links and it would rank really well.  Now, the links need to be from quality sources and should be related to where they are pointing to.

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