When you are an entrepreneur, there is an everlasting battle being fought against cost. Often times, small business owners and entrepreneurs focus on cost in terms of dollars and cents, but the overlook the costs in terms of time. It is very important to recognize and respect the distinction. I know in the beginning of my entrepreneurial journey, I searched long and hard for how to make a business work on a shoestring budget; even a zero budget. Sure enough, if you seek, you shall find. The problem is, in many cases when you eliminate a cost in dollars it increases the cost in time. The most common example is doing things yourself as opposed to paying for someone else to do it for you; whatever “it” might be.
After you finish reading this post, you may be able to find money or resources you didn’t realize you had. read carefully and at least consider the suggestions and ideas presented here and I am confident that you will be able to have more money to put towards your business and more time to spend on the things that matter most.
To keep things in terms of marketing and business, let’s look at SEO, for example. SEO might seem to some to be some sort of magical skill that only techies or high-level marketing firms can handle and perform effectively. The truth is, anyone can learn and implement SEO. Here is where the cost comparison comes into play though. You can either spend time to learn SEO and then spend time implementing it or you can pay someone for this service. If you do it yourself, you are saving money, but the time being spent to perform SEO tasks is time that could have been spent focusing on the primary goals of your business. So it comes down to the value you place on your personal time as well as the time being diverted from other things that need to be accomplished.
So, what are we to do? Read more
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