Tag: Internet Marketing

Which came first, the product or the brand?

Part two:  An introductio1x1.trans Which came first, the product or the brand? n to selling yourself aka personal branding.

How does one apply branding when it comes to handmade marketing? Branding is one of the principles of salesmanship, meaning, you must sell yourself before attempting to sell your product. Branding is also a logo that differentiates one company from another.  As promised in the last post, we will go in depth today and discuss both.

To answer the title of of this post, the brand comes before the product. Because we take the terms, product or brand, for granted and use them interchangeably, there is often confusion with new sellers trying to learn the ropes of marketing.  When I write Crest on my shopping list, I mean Crest tooth paste, but the Crest brand carries many products. How many can you think of?

The brand is you and your story.  If you can sell yourself, then you can sell most anything—handmade products or glow in the dark toilet paper.  Branding is what drives your creative process. Ultimately, your story introduces your product.  And if its a good plot, then your brand sells itself. Does this just sound like semantics to you? Perhaps a con job?  It’s neither. Read more

“Create It and They Will Come” is Not a Good Handmade Business Plan

There’s no doubt that the internet has fundamentally changed and enhanced marketing methods in the handmade business niche.  Yet, many who still rely on conventional marketing methods may be missing out on increased visibility and profits.  Full-time artisans, already experienced in business, understand that sound management and internet marketing are the foundation to a wider audience resulting  in sales and increased profits.

At best, outsourcing the mundane non creative functions of the handmade business comes with financial success, allowing full-time creation of product-if that’s what is desired.  At worst, learning the basics of handmade marketing, living in the handmade niche, and becoming the dreaded sales person, can leave them short on time for product creation.  Upon eventual success, the handmade artisan will gain valuable business acumen needed for a stable career.

Business Myths and Misquotes

Business basics don’t always come natural, but lucky for us, there are coaches, books and websites to the rescue.  As humans, we are not immune to internalizing common myths the throw us off our path.  It’s time to put those tall tales to bed.  If you are still relying on that old idiom “build it and they will come,” and it various illogical versions,  lets first prove it wrong.

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