Tag: Handmade Marketing

Did You Know We Had A Split Personality?

Early Transformation Of Handmade 1x1.trans Did You Know We Had A Split Personality?Marketing

Yep!  That’s right.  Handmade Marketing (the brand) has a bit of a split personality.  When we first started out, the main focus was on those businesses that consisted of people who made things by hand and needed help marketing what they made.  After we got started, we noticed that a lot of the things we were talking about to people and sharing on the blog and social networks was information that worked for pretty much any type of marketing.

So, we decided to have a broader view and offer a broader coverage for business types that we would be addressing.  Things were going well for a while and then we joined forces with another up and coming marketing and social media expert named Juliana Crawley.  We decided to build a brand to address marketing in general in a very educational style.  So, we started Strategic Marketing EDU.  We invite you to come check it out whether you are a handmade business or not.  We have only just started, but we already have a couple of hangouts that we have done.  NOTE:  The first one had some audio problems, but the second and most recent one had much better sound.  We will be doing these regularly, so check back from time to time to see the new ones and join in when you can.

So, what does this mean for Handmade Marketing?

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“Create It and They Will Come” is Not a Good Handmade Business Plan

There’s no doubt that the internet has fundamentally changed and enhanced marketing methods in the handmade business niche.  Yet, many who still rely on conventional marketing methods may be missing out on increased visibility and profits.  Full-time artisans, already experienced in business, understand that sound management and internet marketing are the foundation to a wider audience resulting  in sales and increased profits.

At best, outsourcing the mundane non creative functions of the handmade business comes with financial success, allowing full-time creation of product-if that’s what is desired.  At worst, learning the basics of handmade marketing, living in the handmade niche, and becoming the dreaded sales person, can leave them short on time for product creation.  Upon eventual success, the handmade artisan will gain valuable business acumen needed for a stable career.

Business Myths and Misquotes

Business basics don’t always come natural, but lucky for us, there are coaches, books and websites to the rescue.  As humans, we are not immune to internalizing common myths the throw us off our path.  It’s time to put those tall tales to bed.  If you are still relying on that old idiom “build it and they will come,” and it various illogical versions,  lets first prove it wrong.

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Sneaky Keyword Research Trick

1x1.trans Sneaky Keyword Research TrickThis was posted in the Etsy forums by us shortly after the Handmade Marketing shop was opened.

This is a handy trick for figuring out the best keywords to use for your shop items. I haven’t really seen anyone talk about this yet, but some of you may already know this trick.

It’s a keyword tool that is right under our noses!

Have you ever noticed that when you start typing in the Etsy search box that it tries to guess what you are looking for by giving you real-time term matches?

You can actually use this to your advantage. That key term matching is based on the commonly searched on keywords and phrases. As vendors, this helps with trying to know how to title, describe, and tag your items.

How Does This Help?

Knowing what words people use to find what they are looking for means that you can use those same words to describe your items. This can help you in two main ways:

1) Traffic – Naturally, if you are optimizing your listings using words that people search with, your items will have a better chance of showing up in the search results.

2) Relevancy – Sometimes vendors will use very few words to describe their items. While they may be extremely accurate, fewer words means less exposure.

Both of these are very closely tied together and the key to it is balance. You don’t want to use too few words and you don’t want to use too many and here is why:

Part of the reason we all work so hard to make sure the right keywords in the right places is not to just attract traffic, rather it is to attract “targeted” traffic.

I would rather have 8 visitors out of which 6 buy something than have 100 visitors out of which 2 buy something. Make sense?

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