Tag: branding

Naming Your Handmade Business

T1x1.trans Naming Your Handmade Businesshink about how creative you want to get with your name:

Self Explanatory – Do you want people to know exactly what your company does or sells as soon as they hear the name? There are obvious benefits to having a self explanatory name but it doesn’t leave too much room for creativity.

Abstract – This leaves a bit more to the imagination for your customers but can work great for grabbing someone’s attention. You can get more creative if you’re taking this approach and leave it up to your logo and tagline to inform customers what your business is all about.

Coined Names – You can really get creative with this approach making up your own word, combining two words or using one from a different language. If you’re using this type of name, make sure that it isn’t too hard to pronounce or spell and that it rolls off your tongue (think of Kijiji or Koodo), if people can’t pronounce it, they won’t say it.

What do you want your name to say? You should try to give your potential customers a feeling as to what type of business you run. Is your business fun and creative with out of the box thinking or is it a by the books, get problems solved quickly type of business? Either way you should try to convey this in your company’s name and logo.

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Which came first, the product or the brand?

Part two:  An introductio1x1.trans Which came first, the product or the brand? n to selling yourself aka personal branding.

How does one apply branding when it comes to handmade marketing? Branding is one of the principles of salesmanship, meaning, you must sell yourself before attempting to sell your product. Branding is also a logo that differentiates one company from another.  As promised in the last post, we will go in depth today and discuss both.

To answer the title of of this post, the brand comes before the product. Because we take the terms, product or brand, for granted and use them interchangeably, there is often confusion with new sellers trying to learn the ropes of marketing.  When I write Crest on my shopping list, I mean Crest tooth paste, but the Crest brand carries many products. How many can you think of?

The brand is you and your story.  If you can sell yourself, then you can sell most anything—handmade products or glow in the dark toilet paper.  Branding is what drives your creative process. Ultimately, your story introduces your product.  And if its a good plot, then your brand sells itself. Does this just sound like semantics to you? Perhaps a con job?  It’s neither. Read more

Brand Recognition – How To Spread The Word About Your Brand – Free Video

This is a great video for anyone who is trying to get their brand noticed.  It’s easy to forget that what it takes to get noticed isn’t about carpet bombing your target market with your brand image and products.  It’s important to capture the attention of the people who are interested and then leverage those people to get the word out.