You should! Backlinks are important in your online marketing efforts. Some of you may have been scared away from backlinking because of all the changes that Google and other search engines have made.
Actually, the search engines are making it better. They have made it so that quality backlinks receive the most search engine love. It used to be that you could blast a website with a bunch of any kind of links and it would rank really well. Now, the links need to be from quality sources and should be related to where they are pointing to.
I am going to tell you a little about the under-used over-looked power of press releases. A press release is one of the finest examples of marketing power available for 3 big reasons:
You can compete for high competition keywords
Search engines like news and press releases and so they give them a little more special attention compared to the ranking of websites. The trade-off is higher rankings over a shorter amount of time for press releases compared to long term rankings for webpages.
So in short, you can rank well for hard to get key terms, but the exposure is relatively short lived. There is a way to lengthen this exposure that I will get into later in this post.
With exposure comes traffic and if the press release is written with content relevant to your site or shop, then the traffic will be valuable targeted traffic. Remember, it’s better to have a few visitors that buy compared to many visitors that do not buy.
The real bonus to press releases is the backlinks it creates. Just one submitted press release can create a valuable backlink to your site or shop. In some cases, you can create anchor text backlinks back to your site or shop which increases the value of that backlink.
On top of that, press releases tend to get syndicated by other sites which means the backlink multiplies it’s value since that one link will turn into links from other sites. This has the potential to explode.
I have used this technique myself and have seen 3 press release submissions turn into 12 or more backlinks.
How To Create A Press Release
There are two basic options:
1) Have it written for you.
– or –
2) Write it yourself.
I am a fan of writing these myself. The reason for that is that I have intimate knowledge of what it is I am trying to promote and the formula for press release writing is fairly simple.