Yep! That’s right. Handmade Marketing (the brand) has a bit of a split personality. When we first started out, the main focus was on those businesses that consisted of people who made things by hand and needed help marketing what they made. After we got started, we noticed that a lot of the things we were talking about to people and sharing on the blog and social networks was information that worked for pretty much any type of marketing.
So, we decided to have a broader view and offer a broader coverage for business types that we would be addressing. Things were going well for a while and then we joined forces with another up and coming marketing and social media expert named Juliana Crawley. We decided to build a brand to address marketing in general in a very educational style. So, we started Strategic Marketing EDU. We invite you to come check it out whether you are a handmade business or not. We have only just started, but we already have a couple of hangouts that we have done. NOTE: The first one had some audio problems, but the second and most recent one had much better sound. We will be doing these regularly, so check back from time to time to see the new ones and join in when you can.
So, what does this mean for Handmade Marketing?