Category: Search Engine Marketing

“Create It and They Will Come” is Not a Good Handmade Business Plan

There’s no doubt that the internet has fundamentally changed and enhanced marketing methods in the handmade business niche.  Yet, many who still rely on conventional marketing methods may be missing out on increased visibility and profits.  Full-time artisans, already experienced in business, understand that sound management and internet marketing are the foundation to a wider audience resulting  in sales and increased profits.

At best, outsourcing the mundane non creative functions of the handmade business comes with financial success, allowing full-time creation of product-if that’s what is desired.  At worst, learning the basics of handmade marketing, living in the handmade niche, and becoming the dreaded sales person, can leave them short on time for product creation.  Upon eventual success, the handmade artisan will gain valuable business acumen needed for a stable career.

Business Myths and Misquotes

Business basics don’t always come natural, but lucky for us, there are coaches, books and websites to the rescue.  As humans, we are not immune to internalizing common myths the throw us off our path.  It’s time to put those tall tales to bed.  If you are still relying on that old idiom “build it and they will come,” and it various illogical versions,  lets first prove it wrong.

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Press Release Power – More Links And Higher Rankings

I am going to tell you a little about the u1x1.trans Press Release Power More Links And Higher Rankingsnder-used over-looked power of press releases. A press release is one of the finest examples of marketing power available for 3 big reasons:

  1. Traffic
  2. Backlinks
  3. You can compete for high competition keywords

Search engines like news and press releases and so they give them a little more special attention compared to the ranking of websites. The trade-off is higher rankings over a shorter amount of time for press releases compared to long term rankings for webpages.

So in short, you can rank well for hard to get key terms, but the exposure is relatively short lived. There is a way to lengthen this exposure that I will get into later in this post.

With exposure comes traffic and if the press release is written with content relevant to your site or shop, then the traffic will be valuable targeted traffic. Remember, it’s better to have a few visitors that buy compared to many visitors that do not buy.

The real bonus to press releases is the backlinks it creates. Just one submitted press release can create a valuable backlink to your site or shop. In some cases, you can create anchor text backlinks back to your site or shop which increases the value of that backlink.

On top of that, press releases tend to get syndicated by other sites which means the backlink multiplies it’s value since that one link will turn into links from other sites. This has the potential to explode.

I have used this technique myself and have seen 3 press release submissions turn into 12 or more backlinks.

 

How To Create A Press Release

There are two basic options:

1) Have it written for you.

– or –

2) Write it yourself.

I am a fan of writing these myself. The reason for that is that I have intimate knowledge of what it is I am trying to promote and the formula for press release writing is fairly simple.

There are 2 main keys to writing press releases:

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