I’ve been reminded several times this week of something that I already knew, but definitely needed to be refocused on. It is something that separates successful businesses from struggling businesses. It’s about foundation and goals. I listen to a lot of podcasts and read lots of business related material and it just so happens that a prevailing theme for this week has been about making sure that the purpose of what you are doing is kept in mind in everything that goes into the business. That includes the website, the messages, the advertisements, the images, the videos, and anything that has to do with your business. If the foundation is weak and the goals are not in place, then anything you build will tend to crumble, fail, and fall.
I have a philosophy that I follow that I lovingly refer to as, “follow the why“. I come from a pretty solid background of problem solving; thanks to the type of work that I have done for many years now. The idea is pretty simple and very powerful. With anything that you do or any problem you come up against, if you follow the why, you can pretty much count on success. Whether it is solving a problem or working on some project, if you understand the purpose, you have the key to success.
I talked about this a little bit in a previous post: “Hanging Together By A Thread“. The simplified success formula is:
HOW + WHY + ACTION = SUCCESS
An analogy I like to use is driving. If we take the “WHY” out of the equation, we might have a map that shows us how to get to a destination and we have the action of driving to that destination, but why are we driving there? What is the purpose or the reason. Now we just wasted time, energy, and gas to get to somewhere that we had no reason to be.
The same thing can happen in business. If we don’t have a clear purpose or a goal for our business, in other words, we don’t clearly know why we are in business, then we run the risk of wasting time, money, and energy on things we don’t need to do. Read more