Category: Marketing

What Is Holding Up Your Business?

I’ve b1x1.trans What Is Holding Up Your Business?een reminded several times this week of something that I already knew, but definitely needed to be refocused on. It is something that separates successful businesses from struggling businesses. It’s about foundation and goals. I listen to a lot of podcasts and read lots of business related material and it just so happens that a prevailing theme for this week has been about making sure that the purpose of what you are doing is kept in mind in everything that goes into the business. That includes the website, the messages, the advertisements, the images, the videos, and anything that has to do with your business. If the foundation is weak and the goals are not in place, then anything you build will tend to crumble, fail, and fall.

I have a philosophy that I follow that I lovingly refer to as, follow the why.  I come from a pretty solid background of problem solving; thanks to the type of work that I have done for many years now. The idea is pretty simple and very powerful. With anything that you do or any problem you come up against, if you follow the why, you can pretty much count on success. Whether it is solving a problem or working on some project, if you understand the purpose, you have the key to success.

I talked about this a little bit in a previous post: “Hanging Together By A Thread“.  The simplified success formula is:

HOW + WHY + ACTION = SUCCESS

An analogy I like to use is driving.  If we take the “WHY” out of the equation, we might have a map that shows us how to get to a destination and we have the action of driving to that destination, but why are we driving there?  What is the purpose or the reason.  Now we just wasted time, energy, and gas to get to somewhere that we had no reason to be.

The same thing can happen in business.  If we don’t have a clear purpose or a goal for our business, in other words, we don’t clearly know why we are in business, then we run the risk of wasting time, money, and energy on things we don’t need to do. Read more

The Curse Of Time Versus Money For Entrepreneurs

1x1.trans The Curse Of Time Versus Money For EntrepreneursWhen you are an entrepreneur, there is an everlasting battle being fought against cost.  Often times, small business owners and entrepreneurs focus on cost in terms of dollars and cents, but the overlook the costs in terms of time.  It is very important to recognize and respect the distinction.  I know in the beginning of my entrepreneurial journey, I searched long and hard for how to make a business work on a shoestring budget; even a zero budget.  Sure enough, if you seek, you shall find.  The problem is, in many cases when you eliminate a cost in dollars it increases the cost in time.  The most common example is doing things yourself as opposed to paying for someone else to do it for you; whatever “it” might be.

After you finish reading this post, you may be able to find money or resources you didn’t realize you had.  read carefully and at least consider the suggestions and ideas presented here and I am confident that you will be able to have more money to put towards your business and more time to spend on the things that matter most.

To keep things in terms of marketing and business, let’s look at SEO, for example.  SEO might seem to some to be some sort of magical skill that only techies or high-level marketing firms can handle and perform effectively.  The truth is, anyone can learn and implement SEO.  Here is where the cost comparison comes into play though.  You can either spend time to learn SEO and then spend time implementing it or you can pay someone for this service.  If you do it yourself, you are saving money, but the time being spent to perform SEO tasks is time that could have been spent focusing on the primary goals of your business.  So it comes down to the value you place on your personal time as well as the time being diverted from other things that need to be accomplished.

So, what are we to do? Read more

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Cooperative Blogging – New Product Being Developed By Handmade Marketing

1x1.trans Cooperative Blogging New Product Being Developed By Handmade Marketing

(Click on image to view full size)

 

Cooperative Blogging is something we have been putting together for a little while now.  As you can see when you view the image in full size, the main goals of this type of blogging is to tackle key problems that many small business owners face.  Those problems are:

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How To Put Google Analytics On Facebook

Sometimes it is handy to know how to put Google Analytics on Facebook. If you need a way to do this, this tutorial gives you a very simple way to do exactly that.

You will need two things in order to make this work:

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Which came first, the product or the brand?

Part two:  An introductio1x1.trans Which came first, the product or the brand? n to selling yourself aka personal branding.

How does one apply branding when it comes to handmade marketing? Branding is one of the principles of salesmanship, meaning, you must sell yourself before attempting to sell your product. Branding is also a logo that differentiates one company from another.  As promised in the last post, we will go in depth today and discuss both.

To answer the title of of this post, the brand comes before the product. Because we take the terms, product or brand, for granted and use them interchangeably, there is often confusion with new sellers trying to learn the ropes of marketing.  When I write Crest on my shopping list, I mean Crest tooth paste, but the Crest brand carries many products. How many can you think of?

The brand is you and your story.  If you can sell yourself, then you can sell most anything—handmade products or glow in the dark toilet paper.  Branding is what drives your creative process. Ultimately, your story introduces your product.  And if its a good plot, then your brand sells itself. Does this just sound like semantics to you? Perhaps a con job?  It’s neither. Read more

How To Reach The Friends Of Your Facebook Fans

I wanted to point out one of 1x1.trans How To Reach The Friends Of Your Facebook Fansthe downsides of a fan base created largely out of Facebook Ladders and Like Sharing.  Then I want to show you how to reach the friends of your Facebook fans.

Getting Facebook Fans Using Ladders

If you don’t already know what Facebook Ladders are or what Like Sharing is, they are powerful ways to grow your Facebook fans.  The idea is simple.

  • Someone posts a “Ladder” or “Like Share” in their timeline
  • Each participant leaves one or more comments for this post containing a link to a Facebook Fan Page (referred to as a “shout out”)
  • Each participant visits each of the fan page links left in the comments using their personal profile and clicks the “Like” button.

There are several variations of the but the overall effect is the same.  The fan pages that are included in these comments get lots of “likes” or new fans.  Not only does this grow your fan base, but it is real people.  Since the fan base is made of real people, it means the respective fan page posts have a chance to get seen by many people and potentially experience some viral action.

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“Create It and They Will Come” is Not a Good Handmade Business Plan

There’s no doubt that the internet has fundamentally changed and enhanced marketing methods in the handmade business niche.  Yet, many who still rely on conventional marketing methods may be missing out on increased visibility and profits.  Full-time artisans, already experienced in business, understand that sound management and internet marketing are the foundation to a wider audience resulting  in sales and increased profits.

At best, outsourcing the mundane non creative functions of the handmade business comes with financial success, allowing full-time creation of product-if that’s what is desired.  At worst, learning the basics of handmade marketing, living in the handmade niche, and becoming the dreaded sales person, can leave them short on time for product creation.  Upon eventual success, the handmade artisan will gain valuable business acumen needed for a stable career.

Business Myths and Misquotes

Business basics don’t always come natural, but lucky for us, there are coaches, books and websites to the rescue.  As humans, we are not immune to internalizing common myths the throw us off our path.  It’s time to put those tall tales to bed.  If you are still relying on that old idiom “build it and they will come,” and it various illogical versions,  lets first prove it wrong.

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Press Release Power – More Links And Higher Rankings

I am going to tell you a little about the u1x1.trans Press Release Power More Links And Higher Rankingsnder-used over-looked power of press releases. A press release is one of the finest examples of marketing power available for 3 big reasons:

  1. Traffic
  2. Backlinks
  3. You can compete for high competition keywords

Search engines like news and press releases and so they give them a little more special attention compared to the ranking of websites. The trade-off is higher rankings over a shorter amount of time for press releases compared to long term rankings for webpages.

So in short, you can rank well for hard to get key terms, but the exposure is relatively short lived. There is a way to lengthen this exposure that I will get into later in this post.

With exposure comes traffic and if the press release is written with content relevant to your site or shop, then the traffic will be valuable targeted traffic. Remember, it’s better to have a few visitors that buy compared to many visitors that do not buy.

The real bonus to press releases is the backlinks it creates. Just one submitted press release can create a valuable backlink to your site or shop. In some cases, you can create anchor text backlinks back to your site or shop which increases the value of that backlink.

On top of that, press releases tend to get syndicated by other sites which means the backlink multiplies it’s value since that one link will turn into links from other sites. This has the potential to explode.

I have used this technique myself and have seen 3 press release submissions turn into 12 or more backlinks.

 

How To Create A Press Release

There are two basic options:

1) Have it written for you.

– or –

2) Write it yourself.

I am a fan of writing these myself. The reason for that is that I have intimate knowledge of what it is I am trying to promote and the formula for press release writing is fairly simple.

There are 2 main keys to writing press releases:

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