cooperative-blogging-feature-pic

Cooperative Blogging – New Pr...

(Click on image to view full size)   Cooperative Blogging is something we have been putting together for a little while now.  As you can ...

social-media-blowout-featured-pic

Giveaway – Social Media Info ...

We are finally kicking off the first of many raffle-style giveaways.  We found a great little online service  to use for this purpose.  You can find a...

In The News

Yext “Reinvents The Local Bus...

See on Scoop.it - Online Marketing Tips, Tricks, Trends, and How Tos Location data platform and provider Yext has introduced a range of new data ty...

Contest for Social Media Links

Social Media Links Contest – ...

Hello vendors, shop owners, small business owners, and online business persons! Right now you have the chance to win 100 free Social Media links wh...

How To

RSS Power

Squeeze More Value Out Of Your RSS Feed

March 29 no comments

This is another post that I originally shared on Etsy.  I definitely wanted to bring it over to the blog. This is a cool trick that uses ...

Podcasts And Videos

how-to-add-google-analytics-on-facebook

How To Put Google Analytics On Facebook

March 19 no comments

Sometimes it is handy to know how to put Google Analytics on Facebook. If you need a way to do this,...

Squeeze More Value Out Of Your RSS Feed

Mar. 29 Blogging, How To no comments

This is anotherss power 300x225 Squeeze More Value Out Of Your RSS Feedr post that I originally shared on Etsy.  I definitely wanted to bring it over to the blog.

This is a cool trick that uses your RSS feed to automatically generate traffic and build backlinks to your sites. That’s right; automatic.

 

What is RSS?

For those of you who are not familiar RSS, it stands for Real Simple Syndication; not to be confused with Etsy shop syndication.

There is a bit of a myth that Etsy has done away with RSS feeds for shops. This is not true, they are still there, but you have to know where to look.

In another browser tab or window type in the URL to your shop but add “/rss” to the end of it and hit the “enter” key.

For example, my shop’s RSS feed URL looks like this:

www.etsy.com/shop/handmademarketing/rss

Basically, it shows the last 10 things that were listed in your shop.

Read more

Cooperative Blogging – New Product Being Developed By Handmade Marketing

Mar. 24 Blogging, Marketing, News And Events, Products, Traffic no comments

cooperative blog 1024x634 Cooperative Blogging New Product Being Developed By Handmade Marketing

(Click on image to view full size)

 

Cooperative Blogging is something we have been putting together for a little while now.  As you can see when you view the image in full size, the main goals of this type of blogging is to tackle key problems that many small business owners face.  Those problems are:

Read more

How To Put Google Analytics On Facebook

Mar. 19 How To, Marketing, Podcasts And Videos, Traffic no comments

Sometimes it is handy to know how to put Google Analytics on Facebook. If you need a way to do this, this tutorial gives you a very simple way to do exactly that.

You will need two things in order to make this work:

Read more

Infographic: Why Content for SEO

Feb. 19 General Blog Info, Social Media, Traffic no comments

See on Scoop.it – Online Marketing Tips, Tricks, Trends, and How Tos
Infographic: Why Content for SEO

Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how …

 

Anthony Hall‘s insight:

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.

Now, you don’t have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

See on blog.microsecommerce.com

Giveaway – Social Media Info Blowout

Feb. 11 Contests, News And Events 1 comment

W Giveaway Social Media Info Blowoute are finally kicking off the first of many raffle-style giveaways.  We found a great little online service  to use for this purpose.  You can find a link to the tool/service at the end of this post.

We are giving away 4 really good eBooks; perfect for the online marketer or anyone trying to get more traffic or followers online.

IMPORTANT NOTE: Even those who don’t win will have a chance to get these great prizes.  We are an affiliate for a product known as Facebook Fastlane. We have the ability to provide a bonus to our friends who purchase Facebook Fastlane using our link.  If you don’t win or do not want to participate in the giveaway, you can get the same awesome and information packed eBooks as a bonus when you buy Facebook Fastlane.

We have reviewed the product and we think it is a great resource for anyone or business trying to get more exposure and sales using facebook.  The price is amazingly low for the amount of quality information Facebook Fastlane provides.  However, the best part is, the makers of this product give a 60 day money back guarantee.  So, even if you don’t find the product useful… get your money back and still keep the bonus as our gift to you for checking them out.

Visit http://handmade-marketing/fbfastlane to get more details about Facebook Fastlane and if you don’t win, you can use this link to get Facebook Fastlane and get the bonus of these 4 eBooks.

How Many Winners Will Be Picked?

There will be 3 winners chosen.  Each will win the full package of 4 great resource filled eBooks.

How Do I Enter?

There are many ways in this giveaway to get entry points.  The entry points or just like raffle tickets in a raffle.  The more points you have, the better your odds are of being picked as a winner.  There is at least one mandatory task you have to perform, but we make it easy to unlock the other things you can do to get entry points.  The way to get started is just below… right here on this page.

 

a Rafflecopter giveaway

Yext “Reinvents The Local Business Listing” With New Rich Content Options

Jan. 16 News And Events no comments

See on Scoop.it – Online Marketing Tips, Tricks, Trends, and How Tos
Yext Reinvents The Local Business Listing With New Rich Content Options

Location data platform and provider Yext has introduced a range of new data types and rich content into its PowerListing local data syndication product. The new offering is called PowerListings+ (Like Google+).

 

Anthony Hall‘s insight:

If you have a local business, you or your marketing person needs to see this.

See on searchengineland.com

Which came first, the product or the brand?

Jan. 08 Branding, Marketing no comments

Part two:  An introductiobrand or product first 300x200 Which came first, the product or the brand? n to selling yourself aka personal branding.

How does one apply branding when it comes to handmade marketing? Branding is one of the principles of salesmanship, meaning, you must sell yourself before attempting to sell your product. Branding is also a logo that differentiates one company from another.  As promised in the last post, we will go in depth today and discuss both.

To answer the title of of this post, the brand comes before the product. Because we take the terms, product or brand, for granted and use them interchangeably, there is often confusion with new sellers trying to learn the ropes of marketing.  When I write Crest on my shopping list, I mean Crest tooth paste, but the Crest brand carries many products. How many can you think of?

The brand is you and your story.  If you can sell yourself, then you can sell most anything—handmade products or glow in the dark toilet paper.  Branding is what drives your creative process. Ultimately, your story introduces your product.  And if its a good plot, then your brand sells itself. Does this just sound like semantics to you? Perhaps a con job?  It’s neither. Read more

How To Reach The Friends Of Your Facebook Fans

Jan. 05 How To, Marketing 2 comments

I wanted to point out one of superpin infographic header 300x265 How To Reach The Friends Of Your Facebook Fansthe downsides of a fan base created largely out of Facebook Ladders and Like Sharing.  Then I want to show you how to reach the friends of your Facebook fans.

Getting Facebook Fans Using Ladders

If you don’t already know what Facebook Ladders are or what Like Sharing is, they are powerful ways to grow your Facebook fans.  The idea is simple.

  • Someone posts a “Ladder” or “Like Share” in their timeline
  • Each participant leaves one or more comments for this post containing a link to a Facebook Fan Page (referred to as a “shout out”)
  • Each participant visits each of the fan page links left in the comments using their personal profile and clicks the “Like” button.

There are several variations of the but the overall effect is the same.  The fan pages that are included in these comments get lots of “likes” or new fans.  Not only does this grow your fan base, but it is real people.  Since the fan base is made of real people, it means the respective fan page posts have a chance to get seen by many people and potentially experience some viral action.

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“Create It and They Will Come” is Not a Good Handmade Business Plan

Dec. 19 Branding, Search Engine Marketing no comments

There’s no doubt that the internet has fundamentally changed and enhanced marketing methods in the handmade business niche.  Yet, many who still rely on conventional marketing methods may be missing out on increased visibility and profits.  Full-time artisans, already experienced in business, understand that sound management and internet marketing are the foundation to a wider audience resulting  in sales and increased profits.

At best, outsourcing the mundane non creative functions of the handmade business comes with financial success, allowing full-time creation of product-if that’s what is desired.  At worst, learning the basics of handmade marketing, living in the handmade niche, and becoming the dreaded sales person, can leave them short on time for product creation.  Upon eventual success, the handmade artisan will gain valuable business acumen needed for a stable career.

Business Myths and Misquotes

Business basics don’t always come natural, but lucky for us, there are coaches, books and websites to the rescue.  As humans, we are not immune to internalizing common myths the throw us off our path.  It’s time to put those tall tales to bed.  If you are still relying on that old idiom “build it and they will come,” and it various illogical versions,  lets first prove it wrong.

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Social Media Links Contest – Win 100 Links!

Nov. 19 Contests, News And Events no comments

contest 100 links 300x148 Social Media Links Contest Win 100 Links!Hello vendors, shop owners, small business owners, and online business persons!

Right now you have the chance to win 100 free Social Media links which can be pointed to your online stores, blogs, and websites.  We are running a contest that ends November 30th at midnight (EST).

Go here to check it out:  http://handmade-marketing/linkscontest

Who Cares?

You should!  Backlinks are important in your online marketing efforts.  Some of you may have been scared away from backlinking because of all the changes that Google and other search engines have made.

Actually, the search engines are making it better.  They have made it so that quality backlinks receive the most search engine love.  It used to be that you could blast a website with a bunch of any kind of links and it would rank really well.  Now, the links need to be from quality sources and should be related to where they are pointing to.

Read more