Handmade Marketing Split Personality

Did You Know We Had A Split Persona...

Early Transformation Of Handmade Marketing Yep!  That's right.  Handmade Marketing (the brand) has a bit of a split personality.  When we first start...

cooperative-blogging-feature-pic

Cooperative Blogging – New Pr...

(Click on image to view full size)   Cooperative Blogging is something we have been putting together for a little while now.  As you can ...

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Giveaway – Social Media Info ...

We are finally kicking off the first of many raffle-style giveaways.  We found a great little online service  to use for this purpose.  You can find a...

In The News

Yext “Reinvents The Local Bus...

See on Scoop.it - Online Marketing Tips, Tricks, Trends, and How Tos Location data platform and provider Yext has introduced a range of new data ty...

How To

Naming Your Handmade Business

Naming Your Handmade Business

Think about how creative you want to get with your name: Self Explanatory - Do you want people to know exactly what your company does...

Podcasts And Videos

how-to-add-google-analytics-on-facebook

How To Put Google Analytics On Facebook

Sometimes it is handy to know how to put Google Analytics on Facebook. If you need a way to do this,...

Naming Your Handmade Business

Tsign made by who 300x233 Naming Your Handmade Businesshink about how creative you want to get with your name:

Self Explanatory - Do you want people to know exactly what your company does or sells as soon as they hear the name? There are obvious benefits to having a self explanatory name but it doesn’t leave too much room for creativity.

Abstract - This leaves a bit more to the imagination for your customers but can work great for grabbing someone’s attention. You can get more creative if you’re taking this approach and leave it up to your logo and tagline to inform customers what your business is all about.

Coined Names - You can really get creative with this approach making up your own word, combining two words or using one from a different language. If you’re using this type of name, make sure that it isn’t too hard to pronounce or spell and that it rolls off your tongue (think of Kijiji or Koodo), if people can’t pronounce it, they won’t say it.

What do you want your name to say? You should try to give your potential customers a feeling as to what type of business you run. Is your business fun and creative with out of the box thinking or is it a by the books, get problems solved quickly type of business? Either way you should try to convey this in your company’s name and logo.

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Did You Know We Had A Split Personality?

Early Transformation Of Handmade split personality 300x300 Did You Know We Had A Split Personality?Marketing

Yep!  That’s right.  Handmade Marketing (the brand) has a bit of a split personality.  When we first started out, the main focus was on those businesses that consisted of people who made things by hand and needed help marketing what they made.  After we got started, we noticed that a lot of the things we were talking about to people and sharing on the blog and social networks was information that worked for pretty much any type of marketing.

So, we decided to have a broader view and offer a broader coverage for business types that we would be addressing.  Things were going well for a while and then we joined forces with another up and coming marketing and social media expert named Juliana Crawley.  We decided to build a brand to address marketing in general in a very educational style.  So, we started Strategic Marketing EDU.  We invite you to come check it out whether you are a handmade business or not.  We have only just started, but we already have a couple of hangouts that we have done.  NOTE:  The first one had some audio problems, but the second and most recent one had much better sound.  We will be doing these regularly, so check back from time to time to see the new ones and join in when you can.

So, what does this mean for Handmade Marketing?

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What Is Holding Up Your Business?

I’ve bshoddy brick wall 300x225 What Is Holding Up Your Business?een reminded several times this week of something that I already knew, but definitely needed to be refocused on. It is something that separates successful businesses from struggling businesses. It’s about foundation and goals. I listen to a lot of podcasts and read lots of business related material and it just so happens that a prevailing theme for this week has been about making sure that the purpose of what you are doing is kept in mind in everything that goes into the business. That includes the website, the messages, the advertisements, the images, the videos, and anything that has to do with your business. If the foundation is weak and the goals are not in place, then anything you build will tend to crumble, fail, and fall.

I have a philosophy that I follow that I lovingly refer to as, follow the why.  I come from a pretty solid background of problem solving; thanks to the type of work that I have done for many years now. The idea is pretty simple and very powerful. With anything that you do or any problem you come up against, if you follow the why, you can pretty much count on success. Whether it is solving a problem or working on some project, if you understand the purpose, you have the key to success.

I talked about this a little bit in a previous post: “Hanging Together By A Thread“.  The simplified success formula is:

HOW + WHY + ACTION = SUCCESS

An analogy I like to use is driving.  If we take the “WHY” out of the equation, we might have a map that shows us how to get to a destination and we have the action of driving to that destination, but why are we driving there?  What is the purpose or the reason.  Now we just wasted time, energy, and gas to get to somewhere that we had no reason to be.

The same thing can happen in business.  If we don’t have a clear purpose or a goal for our business, in other words, we don’t clearly know why we are in business, then we run the risk of wasting time, money, and energy on things we don’t need to do. Read more

The Curse Of Time Versus Money For Entrepreneurs

money time curse.jpg The Curse Of Time Versus Money For EntrepreneursWhen you are an entrepreneur, there is an everlasting battle being fought against cost.  Often times, small business owners and entrepreneurs focus on cost in terms of dollars and cents, but the overlook the costs in terms of time.  It is very important to recognize and respect the distinction.  I know in the beginning of my entrepreneurial journey, I searched long and hard for how to make a business work on a shoestring budget; even a zero budget.  Sure enough, if you seek, you shall find.  The problem is, in many cases when you eliminate a cost in dollars it increases the cost in time.  The most common example is doing things yourself as opposed to paying for someone else to do it for you; whatever “it” might be.

After you finish reading this post, you may be able to find money or resources you didn’t realize you had.  read carefully and at least consider the suggestions and ideas presented here and I am confident that you will be able to have more money to put towards your business and more time to spend on the things that matter most.

To keep things in terms of marketing and business, let’s look at SEO, for example.  SEO might seem to some to be some sort of magical skill that only techies or high-level marketing firms can handle and perform effectively.  The truth is, anyone can learn and implement SEO.  Here is where the cost comparison comes into play though.  You can either spend time to learn SEO and then spend time implementing it or you can pay someone for this service.  If you do it yourself, you are saving money, but the time being spent to perform SEO tasks is time that could have been spent focusing on the primary goals of your business.  So it comes down to the value you place on your personal time as well as the time being diverted from other things that need to be accomplished.

So, what are we to do? Read more

Hanging Together By A Thread

rope by a thread 300x229 Hanging Together By A ThreadOne of my biggest handicaps is my habit of spreading myself too thin.  I have always been interested in too many things at the same time.  Add to that a seemingly endless string of thoughts and ideas and it can make for a real mess when trying to get anything accomplished.  Sometimes I can’t even get all my thoughts down before I am distracted by another.  Now, some people might view all this as a bad thing.  A good while back, even I thought it was kind of a bad thing.  However, I realized that if I could get a handle on it and improve my ability to focus, it could be a very good thing.

It hit me one day when I heard someone complaining about writer’s block.  I’ve heard similar complaints from many people over time about writing, painting, coding, and all sorts of other creative areas.  When I got to a point in life where I needed to actually harness some of my ideas, I could see that an endless flood of ideas would be a marvelous thing.  The bad news is that this is just the first step… realization.

Realization is a very very powerful tool for transforming one’s self.  Next comes doing something about it.  So, what does one do in order to harness an incoming flood of thoughts and ideas.

Organization Is Key

I’ve always struggled with organizational skills, but in the pursuit of fulfilling a need, improvements must be made.  The need?  In general, the need is to turn some of the thoughts and ideas into reality.  My thoughts are often leaning towards entrepreneurial pursuits, so there is usually something business-y up my sleeve.  I’m not perfect, but I have come a long way.  If you are like me and struggle with sorting what is important and what is not and prioritizing what needs to be done, I highly recommend “7 Habits of Highly Effective People” by Stephen R. Covey.  It’s a great way to start down the path to being more efficient and organized.

Aside from reading material to understand the fundamentals of organization, there are a number of tools I have tried while on my path to better focus and accomplishment.  The big thing for me was finding a way to capture my ideas and grow them.  The ones I have come to settle with are: Read more

Squeeze More Value Out Of Your RSS Feed

This is anotherss power 300x225 Squeeze More Value Out Of Your RSS Feedr post that I originally shared on Etsy.  I definitely wanted to bring it over to the blog.

This is a cool trick that uses your RSS feed to automatically generate traffic and build backlinks to your sites. That’s right; automatic.

 

What is RSS?

For those of you who are not familiar RSS, it stands for Real Simple Syndication; not to be confused with Etsy shop syndication.

There is a bit of a myth that Etsy has done away with RSS feeds for shops. This is not true, they are still there, but you have to know where to look.

In another browser tab or window type in the URL to your shop but add “/rss” to the end of it and hit the “enter” key.

For example, my shop’s RSS feed URL looks like this:

www.etsy.com/shop/handmademarketing/rss

Basically, it shows the last 10 things that were listed in your shop.

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Cooperative Blogging – New Product Being Developed By Handmade Marketing

cooperative blog 1024x634 Cooperative Blogging New Product Being Developed By Handmade Marketing

(Click on image to view full size)

 

Cooperative Blogging is something we have been putting together for a little while now.  As you can see when you view the image in full size, the main goals of this type of blogging is to tackle key problems that many small business owners face.  Those problems are:

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How To Put Google Analytics On Facebook

Sometimes it is handy to know how to put Google Analytics on Facebook. If you need a way to do this, this tutorial gives you a very simple way to do exactly that.

You will need two things in order to make this work:

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Infographic: Why Content for SEO

See on Scoop.itOnline Marketing Tips, Tricks, Trends, and How Tos
 Infographic: Why Content for SEO

Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how …

 

Anthony Hall‘s insight:

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.

Now, you don’t have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

See on blog.microsecommerce.com

Giveaway – Social Media Info Blowout

W Giveaway Social Media Info Blowoute are finally kicking off the first of many raffle-style giveaways.  We found a great little online service  to use for this purpose.  You can find a link to the tool/service at the end of this post.

We are giving away 4 really good eBooks; perfect for the online marketer or anyone trying to get more traffic or followers online.

IMPORTANT NOTE: Even those who don’t win will have a chance to get these great prizes.  We are an affiliate for a product known as Facebook Fastlane. We have the ability to provide a bonus to our friends who purchase Facebook Fastlane using our link.  If you don’t win or do not want to participate in the giveaway, you can get the same awesome and information packed eBooks as a bonus when you buy Facebook Fastlane.

We have reviewed the product and we think it is a great resource for anyone or business trying to get more exposure and sales using facebook.  The price is amazingly low for the amount of quality information Facebook Fastlane provides.  However, the best part is, the makers of this product give a 60 day money back guarantee.  So, even if you don’t find the product useful… get your money back and still keep the bonus as our gift to you for checking them out.

Visit http://handmade-marketing/fbfastlane to get more details about Facebook Fastlane and if you don’t win, you can use this link to get Facebook Fastlane and get the bonus of these 4 eBooks.

How Many Winners Will Be Picked?

There will be 3 winners chosen.  Each will win the full package of 4 great resource filled eBooks.

How Do I Enter?

There are many ways in this giveaway to get entry points.  The entry points or just like raffle tickets in a raffle.  The more points you have, the better your odds are of being picked as a winner.  There is at least one mandatory task you have to perform, but we make it easy to unlock the other things you can do to get entry points.  The way to get started is just below… right here on this page.

 

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